ADVERTISING CHANNELS02 / 10
TV & Radio
A broad presence in people's homes and cars, giving the brand a weight the small screen alone can't.
The channel in your plan
Ten channels, one plan, one team executing.
- 01
When to choose it
For major launches, seasons and national campaigns, and when the goal is broad brand awareness rather than an immediate click.
- 02
What we do
The concept and script, producing the TV or radio spot, and choosing stations and time slots within the same plan that runs every other channel.
- 03
How it is measured
With reach and frequency, and with what shifts in other channels while the spot airs: searches for the brand and website visits.
Common formats on this channel
- 15 and 30-second TV spots
- Programme sponsorship
- Radio spots
- Idents and announcements
- In-content placements
Other channels