ADVERTISING CHANNELS05 / 10
Malls & Shopping Centers
Reaching the audience while they shop, a few steps away from the purchase decision.
The channel in your plan
Ten channels, one plan, one team executing.
- 01
When to choose it
For consumer products, branch openings, seasonal offers, and experiences customers can touch for themselves.
- 02
What we do
Mall screens and panels, experience corners and activations, and printed material — all tied to the same digital campaign.
- 03
How it is measured
With visitors and interactions at the activation, location-specific codes and offers, and sales tied to the period.
Common formats on this channel
- Mall screens
- Indoor boards
- Experience and activation booths
- Entrance and corridor sponsorship
- Print and sampling
Other channels