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Infobrim Brand Identity

Infobrim is a business intelligence platform whose identity rests on five traits: updated, easy, fast, trustworthy, and global. The mark is built from rising chart bars, the last of which becomes the first letter of the name, so the logo reads as a bar chart that sums up what the platform does: turning data into clear insight. The identity uses three colors — deep navy, coral red, and sky blue — with Helvetica Neue LT Arabic in light, regular, and bold weights, and a custom arrow icon set. It extends to the website, business cards, letterhead, office signage, and the app icon.

CLIENT: Infobrim
SCOPE: Brand Identity
Logo & Brandmark Design
Color & Type System
Brand Personality & Tone of Voice
Digital & Print Applications
YEAR: 2025
SECTOR: Business Intelligence & Data Analytics
SERVICES: Marketing Strategy
Brand Identity & Design

01Primary logo

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