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Fanan Brand Identity

Fanan is a jewelry brand whose identity rests on four traits: clean, clear, trustworthy, and luxurious. The mark is built from calligraphic strokes rotating in a five-fold, flower-like composition, paired with a wordmark that sets the Arabic «فنن» with an extended kashida above FANAN in classic Latin letterforms. The identity uses a warm palette of earthy brown, warm grey, and blush beige, typeset in IBM Plex Arabic and Laviossa. It extends across every touchpoint: business cards, notebooks, invoices, paper bags, jewelry boxes and pouches, the shop sign, and the app icon.

CLIENT: Fanan Jewelry
SCOPE: Brand Identity
Logo & Brandmark Design
Color & Type System
Brand Personality & Tone of Voice
Packaging & Print Applications
YEAR: 2026
SECTOR: Jewelry & Luxury Goods
SERVICES: Marketing Strategy
Brand Identity & Design

01Primary logo

11Brand cards

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